Without preaching about one specific product on your shelf, you can dissect a type of product — or debunk a popular financial misconception — for the benefit of clients who find such issues complicated. Explainer videos make for shareable, snackable content because they can offer valuable information that educates, says Javed Khan, president of Empression Marketing in Aurora, Ont. If …
Tell Your Story Through Video Marketing (Part 1)
As the financial services sector moves toward greater transparency, there’s more pressure on financial advisors to articulate their worth to clients and prospects. Videos can “humanize” your brand, especially if you are affiliated with a larger entity, says Javed Khan, president of Empression Marketing in Aurora, Ont. Think about what sets you apart and how your life experiences have informed …
9 Reasons Why Your Awesome Content is Boring
Have you ever fallen asleep while reading a bad article, or found it hard to stay awake during an unbearably boring presentation? One reason could be due to the content itself and the way it’s written. The content could be hard to follow and boring. It could be too focused on the advertisement of the company. It could also simply …
10 Effective Digital Lead Generation Ideas for Your Mortgage Business
Inbound marketing isn’t going away anytime soon, people. What this means for your mortgage business is that your audience no longer wants their attention bought––they want it earned. With the marketing environment getting more and more diverse, it can be confusing for a mortgage broker to know where and how to generate leads. With the ever growing world of digital …
The Importance of Managing Your Client Database
By Linda Elming Freda We’ve all done it. I’m just as guilty as you are. After a successful networking event I procrastinate updating my client database. Other more pressing matters seem to push in front of this administrative task. Before I know it, several days (or even weeks) have gone by and I still haven’t done it. Now I’m looking …
5 Reasons Why Google Analytics is the Secret Ingredient to your Website
I’m guessing you’ve heard of Google Analytics? Yes? Okay, have you installed this feature on your website? Don’t let intimidation, procrastination or doubt of its usage hold you back. I strongly believe it is the most fundamental tool and is the secret ingredient to the success of your website presence. So, why don’t you have google analytics as part of …
5 Tips to Boost Your Marketing Campaigns on Mobile Devices
Follow these 5 Tips to help boost your Marketing campaigns on any mobile devices.
Secrets to Developing The Perfect Email Marketing Campaign
Have you been using Email Marketing and getting lackluster results? Or maybe you are thinking about it – you have an email campaign sitting in draft form, notes jotted down on napkins and scraps of paper or just a clever idea or two in your head.
4 Powerful Reasons to Use Images in Your Email Marketing Campaign
How many of you incorporate images as part of your email & social media marketing? If you’re someone who does, than you know that visual content is huge.
4 Simple Tips to Help Grow Your Email List the CASL Way
Expanding your business today has become a lot easier thanks to the innovations in technology. Email and social media have become the two main means of the way businesses are trying to expand.
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