But some are still finding it hard to get more people subscribing to their pages or email list. In this article, I’ll show you a few simple tips on how you can expand and build your email list using social media.
Why Email
Email is and always will be one of the most used forms of communication and around 91% of consumers check their inbox every day. It has been reported that there are currently 2.2 billion active email accounts worldwide. Email marketing is the third most effective channel for marketers in 2013 and less than 15% of all leads were used by email marketing. There are many ways turn your followers into subscribers and make them long-term customers.
I came across this great article by Jeremy Goldman “5 Key Elements of Outstanding Business Emails” that I think everyone should read and incorporate the tips Jeremy suggests within their respective future email marketing campaigns.
Read 5 Key Elements of Outstanding Business Emails
Here are my 4 Tips:
The Sign up Form
A sign up form is probably the simplest thing you can do as a business and setting up one can help you decide who you’re most invested clients are. Social media outlets like Facebook give you options to add and set up an email sign up form to your page. Adding an email sign up page to your Facebook or other social media channels like Twitter or Google plus will encouraging people to subscribe and will recommend them to your business.
Go one step further and incorporate some element of Marketing Automation system when there is a new sign-up. This is an excellent way to consistently stay in touch with them without having to do a whole lot of extra work.
Constant Contact has a fabulous marketing automation system built in users can take advantage of. They call is Auto Responder.
Use Content Incentives
Businesses big or small sometimes offer an incentive of some kind to people who sign up for an email list. A lot of businesses tend to gate whatever incentive they are offering with an email sign up form that helps generate subscribers. Incentives can often help drive more traffic to your website and collect more subscribers to your email list.
Get more Face to Face to Gain Audience Interest
Getting to become more familiar with your audience is a key objective all business should have, and a conventional method for this day and age is to host web conferences or hangouts online. Hosting one of these enables you to share your human side of the business and it makes it a way to interact with your audience and discuss topics that could relate to your business.
This tip can also connect with tip two of using incentives to further generate subscribers to your email list. A lot of these web conferencing hangouts programs have a feature where you can add content that will help drive up your email listing.
More Incentives
Incentives are one of the best ways to effectively build your email list and using social media to host things like contests, sweepstakes and giveaways can be used as great benefits in achieving your goals.
A lot of marketing companies host contests and other promotions to help gain their reputation on their Facebook, Twitter and other social media channels, but their main goal of hosting these’s promotions and contests is to increase your email subscribing list.
A great benefit of hosting contests on a social media channel is that a lot of them can be customizable and you can choose how you want your contest to be presented. It’s also important that you make sure you offer a sign-up form for participants since this will be generating emails from that contest. Once you have decided which contest you want to promote on your social media channel, make sure you promote this on all of your social media channels since this will drive up new traffic and increase more people to sign-up to your email list.
IMPORTANT NOTE: Remember when you’re providing incentives in order to collect data in return, be smart about HOW and WHAT you write in your copy to make sure you’re collecting data that is compliant with the Canada Anti-Spam Legislation (CASL).
Be Compliant with the Canada Anti-Spam Legislation (CASL)
The Canada Anti-Spam Legislation (CASL) came into effect on July 1, 2014.
Many business owners started to hit the panic button and jumping overboard. To this day, I’m constantly advising individuals that CASL will not tarnish businesses to compete in the global market yet will only affect people who have been spamming.
At the end of the day, CASL is really just enforcing the concept of “permission based marketing” when sending commercial electronic messages (CEM) such as emails, social networking, and text-messages.
So if you haven’t been spamming people, then the legislation simply means you just needed to have tweaked a few things. There are still ways you can grow a healthy, permission-based list that complies with CASL.
Read my article “Are Your Emails Legally Compliant” for further insight.
What does this mean to you?
Establishing a strong email list will ultimately play a key role in the success of your business and hopefully these tips will help you reach out to new people and will increase your rate of new subscribers.
And find the people who want to hear from you!
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