Without preaching about one specific product on your shelf, you can dissect a type of product — or debunk a popular financial misconception — for the benefit of clients who find such issues complicated. Explainer videos make for shareable, snackable content because they can offer valuable information that educates, says Javed Khan, president of Empression Marketing in Aurora, Ont. If …
9 Reasons Why Your Awesome Content is Boring
Have you ever fallen asleep while reading a bad article, or found it hard to stay awake during an unbearably boring presentation? One reason could be due to the content itself and the way it’s written. The content could be hard to follow and boring. It could be too focused on the advertisement of the company. It could also simply …
10 Effective Digital Lead Generation Ideas for Your Mortgage Business
Inbound marketing isn’t going away anytime soon, people. What this means for your mortgage business is that your audience no longer wants their attention bought––they want it earned. With the marketing environment getting more and more diverse, it can be confusing for a mortgage broker to know where and how to generate leads. With the ever growing world of digital …
What’s in Your Social Media Toolkit: How to Plan your Social Media Strategy
Not sure how to use social media to build your business? Learn how to use social media to reach your targeted audience – plus how it can drive repeat business, and can lead to new business!
Content Marketing: What to Say and How to Say It
When it comes to real estate it’s all about “location, location, location.” To be successful in digital marketing, it’s “Content, Content, Content.” Learn the keys to getting noticed and achieving your business goals with great digital content.
Measure Your Marketing – How to Use Reports & Analytics For Your Campaigns
Metrics – can be like magic. Have you wondered; how can the reports and analytics of digital marketing give you the insight and key info you need to succeed? This seminar will take you step-by-step through the amazing data generated by all the key online marketing tools – and give you tips on how to use it. Learn: How email open and …
50 Ways to Grow Your List of Customers
So: how’s your email list? You don’t have one? Oh that’s not good! Your email list is where the money is. And when’s the last time you actually contacted them? This session experience will help you identify how to gather contacts of people interested in your mortgage business wherever they find you, plus provide tips, technologies and tactics for keeping …
Fire Up Your LinkedIn Presence & Activity
If you’re trying to be a mover and a shaker, ignoring LinkedIn is a big mistake. It is the perfect platform for capturing business leads and provides a variety of methods to reach out and connect. With more than 400 million members across 200 countries, LinkedIn has become more than just a branding site — it’s a great way to …