Get Creative with Video Marketing (Part 2)

Without preaching about one specific product on your shelf, you can dissect a type of product — or debunk a popular financial misconception — for the benefit of clients who find such issues complicated.

Explainer videos make for shareable, snackable content because they can offer valuable information that educates, says Javed Khan, president of Empression Marketing in Aurora, Ont.

If you’ve managed to develop lasting relationships with clients, consider asking them if they would be willing to talk about their experience working with you, Khan suggests.

A testimonial is more credible than a straight advertisement because it shows real clients talking about your service and their positive experiences in working with you.

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