Integrating Email Into Your Marketing Strategy

Engaging in Email Marketing Campaigns is an ideal marketing strategy every small business should seriously consider participating in.  Why?

Email Marketing Campaigns are economical and can complement the business model of almost every small organization.

You have complete control over the content of your message including; who, when and how you’d like to organize your campaigns.

Email Campaigns can be personalized which is key in fostering and nurturing long term relationships.

Other reasons:

  • The number of worldwide email accounts continues to grow from over 4.1 billion accounts in 2014 to over 5.2 billion accounts by the end of 2018. The total number of worldwide email users, including both business and consumer users, is also increasing from over 2.5 billion in 2014 to over 2.8 billion in 2018.
  • Email remains the most pervasive form of communication in the business world, while other technologies such as social networking, instant messaging (IM), mobile IM, and others are also taking hold, email remains the most ubiquitous form of business communication.
  • In addition, email is integral to the overall Internet experience as an email account (i.e. email address) is required to sign up to any online activity, including social networking sites, instant messaging and any other kind of account or presence on the Internet.

Source: 2014-15 Email Statistics Report, The Radicati Group.

For all these reasons, I decided to write a post on Integrating Email into Your Marketing Strategy. It’s posted on Constant Contact’s Community Blog.

In case you missed it, I’ve provided the link to the post.

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