The Power of the Inbox: How Email Marketing can Boost Your Audience Engagement

What is the first impression you give when they see you in their email marketing inbox? see you there, what do they do?

This informative and entertaining session will take you through five keys to effective email marketing while answering these “burning” questions:
What is the purpose of email marketing? (Hint: it’s not sales)
What is an engaged email marketing campaign look like?
What can email marketing do for your organization? (Hints: drive people with great content, automate & streamline member “education”).
How to save time planning and creating great content.

From revealing why regular email doesn’t work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don’t!), this session experience will give you the keys to the most effective marketing you can do: email marketing.

It is strongly recommended your organization take a serious look at your email metrics and email marketing strategy. If you employ the tips and best practices offered in this session, you will lower your spam rate and increase reader engagement!

Join Javed Khan and bring your questions & business cards and be prepared to have fun!

$20 per person for members
$25 per person for non-members