Here are six things you’ll want to avoid doing in order to keep readers from hitting that dreaded “unsubscribe” button:
Bombarding your readers with too many emails
Ever felt like someone is watching you and following your every move? Don’t give your readers that same creepy feeling by sending them too many emails. Sending out too much information is a sure way to make people feel inundated and make them want off your email list. Not to mention, it makes you look a bit overbearing too.
When in doubt, send one email newsletter once a month. If you blog, make it weekly. If you use Twitter or Facebook, I recommend you use a consistent weekly pattern and then changed it up. (Monday, Wednesday, Friday, or Tues/Thurs) That’s enough to keep your business top of mind between emails.
Driving your readers insane
Sending out content that completely misses the mark and is irrelevant to your readers is a quick way to absolutely drive them insane. And when they’re pushed to the brink of insanity, they’re likely to do crazy things like send that email straight to the trash, or even worse, do the unthinkable — unsubscribe from your list.
Make sure that every email you send offers something of value and is relevant to your readers.
Draining the life out of valued customers
Too much or too little? Don’t drain the life out of your readers with emails that are too long in length.
Your readers are busy. They have places to go and things to do. It is imperative that you keep your content as concise and brief as possible. Get to the point and say what you need to say quickly.
Becoming Repetitive and Boring
Breathe some life and personality into your emails. If your content is cut and dry and always focused on the sell, it won’t feel genuine or even slightly interesting.
Create content that makes your readers feel like they are having a personal conversation with you. Use simple, easy-to-understand language that lets your personality shine through.
Using the wrong email template
If your reader takes one look at your email and wants to run away, you’ve got a problem. Having a simple, visually-appealing email design is just as important as offering relevant, engaging content.
Make sure you use a single-column email template and include a beautiful image to enhance your readers’ experience.
Set your Expectations and those of your Readers
Be sure to tell them exactly what they can expect from your social media efforts, like how often you will send them out and the type of content they can expect to receive. Then, just make sure you follow through on those promises.
If you plan to offer any open forums or two way communications on any one media, like twitter or Facebook can prove to be just as valuable as plain or old email.
The social media marketing funnel should be carefully cultivated to ensure that you minimize unsubscribe rates as much as possible. Ease your subscribers in…and, where you do offer a sales pitch, make sure you offer valuable information first – then offer a sales link which relates to the information you’ve just provided.
Share this Post