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Canada Anti-Spam Legislations Series Part 4 – Networking

Canada’s anti-spam legislation will have a significant impact on the way you communicate with your clients, prospects and other professional contacts. But rather than regard this new law as a problem, says Javed Khan, president of EMpression in Aurora, Ont., think of it as an opportunity to improve the way you market yourself.

“If you look at successful digital marketers,” Khan says, “they are always asking for permission to market to people.”

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