Andrew Fogliato joins #smalltalk. We discuss the concept of direct response marketing; investing your marketing dollars into an ad for people to respond to with the intent for them to take a specific action, that action is typically to purchase a product or service. Andrew shares invaluable insights and pitfalls we need to understand about direct response marketing before we consider investing into this type of marketing. “So, the first thing to understand when you’re doing a direct response program is that the second you stop putting money into ads, your ads are done. You are not bringing in additional leads. When you do content marketing, that can bring things in long term.” What is direct response marketing and can it be of value for you and your audience? That’s the topic of conversation in this week’s segment of #smalltalk.