Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities to focus on, businesses often miss some of the important marketing concepts that will help them understand why those activities are so important.

Uncover some of those core concepts…. Learn how a little bit of marketing knowledge can go a long way:

• Learn what marketing really is (and isn’t).
• Understand how marketing has changed in ways that benefit small businesses
• See the importance of setting goals and objectives for your marketing efforts
• Explore the 4 Pillar of Marketing Success – A framework that shows how different marketing activities all fit together

It’s OK to start small, to start where you already are. Build a foundation from which you can build more and more effective campaigns to help your business or organization grow.