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Building Your Financial Services Marketing Toolkit
April 27, 2016 @ 9:45 am - 10:45 am
However with so many different marketing activities they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important.
In this session, Javed will show you a framework for marketing that will help you, as a Financial Services Professional, recognize the various things you should be thinking about as you develop your marketing efforts.
Marketing is defined by three (3) parts; defining an audience (a group of people you want to target); reaching out to them with a message that is specific to that audience; and eliciting a physical and measurable response.
Explore the 4 Pillars or Marketing Success – a framework that shows how different marketing activities all fit together, and will help your Nursing business reflect on your own marketing program
PILLAR #1 – Getting Found & Discovered
PILLAR #2 – Engage & Nurture Relationships
PILLAR #3 – Delivering Campaigns that Drive Action
PILLAR #4 – Analyze and Make Decisions for Future Campaigns
It’s ok to start small, to start where you already are.
Your experience is bound to be fun, entertaining and interactive!