Who’s Counting? Quantity vs. Quality in Social Media

In this age of social media, when there’s such an emphasis on getting more fans, followers, and subscribers, it’s easy to feel a bit anxious about ramping up your connections on Facebook, Twitter or LinkedIn. But should you focusing on getting a large quantity of people connected with you online? Are 1,000 followers or fans better than 100?

6 Things To Avoid In Your Email or Social Media Efforts

Turning off a group of customers or ‘potential’ customers with your business related social media habits, whether you blog, tweet, use Facebook, or simply send emails, can be downright dangerous. And the worst part is that you might not even know you are doing it!

LinkedIn Protocols – Top 10 Do’s & Don’ts

Improper LinkedIn etiquette can alienate your professional contacts and turn away prospective employers from hiring you. In my experience, when it comes to LinkedIn etiquette, there are a few best practices that you should consider.

5 MUST KNOW Content Marketing Tips

Many business owners are starting to understand the power and effectiveness of incorporating digital (email, social, video, podcasts, alike) as a core element within their marketing plan. Though, through my travels as a regular speaker at conferences, with Chamber Networks and various professional associations (having spoken to over 7,000 business owners), I am constantly being asked about ideas surrounding content marketing.