Are Your Emails Legally Compliant?

I’m still amazed of the number of individuals, business owners, and not-for-profits I’ve recently met who are still not familiar with the Canada Anti-Spam Legislation (CASL). Case in point, I was recently asked to speak about CASL and, considering it’s been 7 months since the legislation went into effect, I was amazed to have a full room. So, I thought …

Creating the Perfect Email Campaign

Email newsletters have become one of the hottest toolkits of communication that businesses use today and can offer both you and your clients a great channel to reach potential and existing customers. The newsletter combines two of the most valuable marketing tools; email and content.