Sometimes the distance between a customer complaint and the resolution is just a tweet, post or comment away. Social media has allowed businesses across the world to communicate directly and frequently with customers, making companies more adept at responding to consumer demands. The Aurora Chamber of Commerce featured this article in the Winter 2015 edition of Chamber Connection. View the …
Canada Anti-Spam Legislations Series Part 4 – Networking
Canada’s anti-spam legislation will have a significant impact on the way you communicate with your clients, prospects and other professional contacts. But rather than regard this new law as a problem, says Javed Khan, president of EMpression in Aurora, Ont., think of it as an opportunity to improve the way you market yourself. “If you look at successful digital marketers,” …
Canada Anti-Spam Legislation Series Part 1 – Getting Consent
On July 1, Canada’s anti-spam legislation (CASL) will come into force, with the goal of decreasing the amount of spam, or unwanted messages, Canadians receive through electronic means. The legislation will undoubtedly have an impact on how you communicate with your clients and market your practice through digital channels. LEARN MORE
How to Engage in Group Discussions on LinkedIn
LinkedIn provides yet another opportunity for financial advisors to increase their professional credibility through its group discussion page option. Read the entire article
Bridging the Generation Gap
Integrating younger advisors into a well-established practice should be done step by step, with careful supervision and with multiple opportunities for younger advisors to make suggestions to show what they can do. Read the entire article
Four Ways to get your Inbox Under Control
Has your spouse complained that you appear more devoted to staying on top of your email than you are to your relationship? Has the mere thought of your mobile device buzzing once more during a family picnic sent a shiver down your spine? Read the entire article
Using Email Like Social Media
Your email is a powerful marketing tool you can use to amplify your online presence, even if you’re not interested in social networks such as Facebook or Twitter, says Javed Khan, president of EMpression, a marketing services firm in Toronto. Read the entire article
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