Have you ever fallen asleep while reading a bad article, or found it hard to stay awake during an unbearably boring presentation? One reason could be due to the content itself and the way it’s written. The content could be hard to follow and boring. It could be too focused on the advertisement of the company. It could also simply …
The Importance of Managing Your Client Database
By Linda Elming Freda We’ve all done it. I’m just as guilty as you are. After a successful networking event I procrastinate updating my client database. Other more pressing matters seem to push in front of this administrative task. Before I know it, several days (or even weeks) have gone by and I still haven’t done it. Now I’m looking …
5 Tips to Boost Your Marketing Campaigns on Mobile Devices
Follow these 5 Tips to help boost your Marketing campaigns on any mobile devices.
Secrets to Developing The Perfect Email Marketing Campaign
Have you been using Email Marketing and getting lackluster results? Or maybe you are thinking about it – you have an email campaign sitting in draft form, notes jotted down on napkins and scraps of paper or just a clever idea or two in your head.
6 Secrets to Capturing Readers Attention
With the vast amount of content that is on the web today, weeding through and getting attention is now harder than ever. You have to fight a battle everyday to make sure you are using whatever possible methods that will make you shine to capture reader’s attention.
Integrating Email Into Your Marketing Strategy
Engaging in Email Marketing Campaigns is an ideal marketing strategy every small business should seriously consider participating in. Learn Why?
4 Powerful Reasons to Use Images in Your Email Marketing Campaign
How many of you incorporate images as part of your email & social media marketing? If you’re someone who does, than you know that visual content is huge.
4 Simple Tips to Help Grow Your Email List the CASL Way
Expanding your business today has become a lot easier thanks to the innovations in technology. Email and social media have become the two main means of the way businesses are trying to expand.
6 Things To Avoid In Your Email or Social Media Efforts
Turning off a group of customers or ‘potential’ customers with your business related social media habits, whether you blog, tweet, use Facebook, or simply send emails, can be downright dangerous. And the worst part is that you might not even know you are doing it!
Are Your Emails Legally Compliant?
I’m still amazed of the number of individuals, business owners, and not-for-profits I’ve recently met who are still not familiar with the Canada Anti-Spam Legislation (CASL). Case in point, I was recently asked to speak about CASL and, considering it’s been 7 months since the legislation went into effect, I was amazed to have a full room. So, I thought …
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