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Tell Your Story Through Video Marketing (Part 1)

As the financial services sector moves toward greater transparency, there’s more pressure on financial advisors to articulate their worth to clients and prospects.

Videos can “humanize” your brand, especially if you are affiliated with a larger entity, says Javed Khan, president of Empression Marketing in Aurora, Ont.

Think about what sets you apart and how your life experiences have informed your approach to business. If you can find a way to relate a personal story through video, you will be able to appeal to people’s emotions, Khan says. For example, you might open up about your family’s own financial journey and how it has shaped your perspective on what clients need from their advisors.

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