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Get Creative with Video Marketing (Part 2)

Without preaching about one specific product on your shelf, you can dissect a type of product — or debunk a popular financial misconception — for the benefit of clients who find such issues complicated. Explainer videos make for shareable, snackable content because they can offer valuable information that educates, says Javed Khan, president of Empression Marketing in Aurora, Ont. If …

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10 Effective Digital Lead Generation Ideas for Your Mortgage Business

Inbound marketing isn’t going away anytime soon, people. What this means for your mortgage business is that your audience no longer wants their attention bought––they want it earned. With the marketing environment getting more and more diverse, it can be confusing for a mortgage broker to know where and how to generate leads. With the ever growing world of digital …

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Measure Your Marketing – How to Use Reports & Analytics For Your Campaigns

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Metrics – can be like magic.  Have you wondered; how can the reports and analytics of digital marketing give you the insight and key info you need to succeed?  This seminar will take you step-by-step through the amazing data generated by all the key online marketing tools – and give you tips on how to use it. Learn: How email open and …

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50 Ways to Grow Your List of Customers

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So: how’s your email list? You don’t have one? Oh that’s not good!  Your email list is where the money is. And when’s the last time you actually contacted them? This session experience will help you identify how to gather contacts of people interested in your mortgage business wherever they find you, plus provide tips, technologies and tactics for keeping …