Tell Your Story Through Video Marketing (Part 1)

As the financial services sector moves toward greater transparency, there’s more pressure on financial advisors to articulate their worth to clients and prospects. Videos can “humanize” your brand, especially if you are affiliated with a larger entity, says Javed Khan, president of Empression Marketing in Aurora, Ont. Think about what sets you apart and how your life experiences have informed …

Content Marketing: What to Say and How to Say It

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Do you want more business? You’ve heard of real estate agents always talk about “location, location, location” Well, to be successful in digital marketing, it’s about “content, content, content!” Email marketing is the backbone of digital marketing – content is the life blood. What you say, and the way you say it (tone, date & time, frequency) and providing relevant …