Metrics – can be like magic.  Have you wondered; how can the reports and analytics of digital marketing give you the insight and key info you need to succeed?  This seminar will take you step-by-step through the amazing data generated by all the key online marketing tools – and give you tips on how to use it.

Learn:

• How email open and click-through reports can help you know
  • Which of your products/services are hot, which are not, and how to test for best results
  • Out of a field of everyone, who is interested in what topics – so you can focus your precious time, efforts and energy
  • The calls to action/messaging that actually WORK
  • Best times, days and ways to get the response you want

• How social media engagement and click rates can tell you the topics, type of media posts, and frequency your connections really want

• How research, setting goals, monitoring campaign results and applying lessons learned will continually improve your results!